SGM prime (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, or services (collectively, the “Services”). By accessing our Services, you agree to the terms of this policy.

1. Information We Collect

We may collect the following types of personal and non-personal data:

● Personal Information:

○ Name, contact details (email, phone number, address), nationality, and Emirates ID/passport copies.

○ Property preferences, budget, and transaction history.

○ Financial information (e.g., bank details for transactions, salary certificates for mortgage eligibility).

● Technical Data:

○ IP address, browser type, device information, and cookies (see Section 6).

○ Website usage data (pages visited, time spent, clicks).

● Third-Party Data:

○ Information from developers, landlords, or partners to facilitate property transactions.

2. How We Use Your Information

We process your data for the following purposes:

● To provide real estate services (sales, rentals, property management).

● To verify your identity and comply with UAE anti-money laundering (AML) regulations.

● To communicate with you about properties, offers, or updates.

● To improve our Services, website functionality, and user experience.

● To fulfill legal obligations under UAE laws, including Dubai Land Department (DLD) and RERA requirements.

● For marketing purposes, with your consent (e.g., newsletters, promotional offers).

3. Legal Basis for Processing

We process your data based on:

● Consent: When you opt in for marketing communications.

● Contractual Necessity: To fulfill agreements (e.g., property transactions).

● Legal Obligations: To comply with UAE laws (e.g., AML checks, tax reporting).

● Legitimate Interests: To improve our Services and prevent fraud.

4. Data Sharing and Disclosure

We may share your information with:

● Third Parties: Developers, landlords, government authorities (e.g., DLD, RERA), banks, or legal advisors to complete transactions.

● Service Providers: IT vendors, marketing agencies, and payment processors bound by confidentiality agreements.

● Legal Requirements: To comply with court orders, regulatory requests, or UAE laws. We do not sell your personal data to third parties for marketing purposes.

5. Data Security

We implement robust measures to protect your data, including:

● Encryption of sensitive information.

● Restricted access to personal data.

● Regular security audits.

● Compliance with UAE data protection standards. However, no digital transmission or storage method is 100% secure.

6. Cookies and Tracking Technologies

We use cookies to:

● Enhance website functionality and performance.

● Analyze user behavior for improvements.

● Deliver targeted ads (with your consent). You can manage cookie preferences via your browser settings.

7. Your Rights

Under UAE law, you have the right to:

● Access: Request a copy of your personal data.

● Correction: Update inaccurate or incomplete information.

● Deletion: Request deletion of data (subject to legal retention requirements).

● Opt-Out: Unsubscribe from marketing communications.

● Complain: Lodge a complaint with UAE data protection authorities. To exercise these rights, contact us at [Insert Email/Contact Form].

8. Data Retention

We retain your data only as long as necessary to:

● Fulfill the purposes outlined in this policy.

● Comply with UAE legal, tax, or regulatory requirements (e.g., DLD mandates).

9. International Data Transfers

Your data may be transferred to and processed in countries outside the UAE. We ensure such transfers comply with UAE data protection laws and use safeguards like standard contractual clauses.

10. Children’s Privacy

Our Services are not directed at individuals under 21. We do not knowingly collect data from minors.

11. Updates to This Policy

We may update this policy periodically. Changes will be posted on our website with a revised “Last Updated” date. Continued use of our Services constitutes acceptance of the updated terms.

12. Contact Us

For questions, requests, or concerns about this Privacy Policy, contact: SGM prime

Address: Exchange tower, 15th floor , Business Bay, Dubai.

Email:support@sgmprime.com

Phone: +971-582357483 License No.:

[Insert DLD/RERA License Number]